Yiyuan yueshui planting and breeding cooperative, located in yangsanyu village, Zhangjiapo Town, Yiyuan County, Shandong Province, was established on August 1, 2012. Through the business model of running a company with farmers, it has gradually developed into a comprehensive cooperative integrating green fruit planting, characteristic folk tourism and new professional farmers' training. It is understood that the cooperative has won the honorary titles of "Shandong farmers' cooperative demonstration society", "Shandong leading enterprise", "provincial primary, secondary and tertiary industry integration development demonstration society", "Zibo Municipal farmers' cooperative demonstration society" and so on. In June 2019, the cooperative was commended by the Ministry of agriculture and rural areas as a typical case of national farmer cooperatives.

Adjust measures to local conditions, take advantage of the situation, establish a new concept of transformation and development

Yangsanyu village is surrounded by mountains on all sides, with long illumination time, large temperature difference between day and night, high negative oxygen ion content in the air, no pollution, deep soil layer, rich in potassium, calcium and other mineral nutrients, and good natural ecological environment, which is very suitable for fruit production. Yangsanyu village is rich in agricultural resources, forming an industrial layout of "grapes at the foot of the mountain, apples, peaches, cherries and jujubes on the sunny hillside, chestnuts on the shady slope, and Shelterbelts on the top of the mountain". In order to solve the problems of low industrial level, miscellaneous varieties and small scale caused by the traditional planting mode and decentralized management mode, the village organized villagers to set up professional cooperatives to guide the village industrial transformation. "The cooperative has a total land area of 15000 mu, including 11000 mu of forest land, which is mainly used for the development of green fruit industry and under forest economy. More than 3600 mu of cultivated land is converted into shares by farmers with land contractual management rights, and mainly grows Yiyuan red apple, big cherry, golden peach and other fruits." Tian yueshui, chairman of the cooperative, said that the cooperative introduced and popularized new technologies such as water and fertilizer integration, formulated fertilization, green prevention and control, and UAV flight prevention, and carried out centralized upgrading and transformation of old orchards to guide farmers to transfer contracted land to new agricultural operators, so as to promote large-scale operation and standardized production. Improve fruit quality and high-quality fruit rate, fruit market competitiveness greatly increased. "We are now turning traditional sales into online sales." Tian yueshui said that the cooperative has registered in Taobao, Jingdong and weidian, set up marketing platforms such as "Laotian's orchard" and "Xiaotian's orchard", and broadened its sales channels through "crowdfunding + live broadcast", private customization and fruit tree claim. The unit value of Apple has been greatly increased, with a price of 30 yuan per kilogram.

From point to area, mutual promotion and win-win, create a new highlight of the integration of the three industries and create a bright future

In order to expand its business scope, Yiyuan yangsanyu Rural Tourism Development Co., Ltd. was established in 2014 by the resolution of the general meeting of members of the cooperative. The mode of "cooperative run company leading farmers" was adopted to promote the integrated development of primary, secondary and tertiary industries.

At present, the cooperative has invested more than 10 million yuan in comprehensive renovation of idle houses in the village, and 32 "Yimeng courtyard" have been built. The cooperative is responsible for daily management and operation, and its members are responsible for reception and service. The income is divided into four or six parts. "Yimeng courtyard" receives more than 30000 tourists a year, with an income of more than 4 million yuan. Apple picking alone amounts to 70000 kg, and "three black" meat and egg sales are more than 5000 kg. In 2015, the cooperative was rated as the training base of new professional farmers in Shandong Province, undertaking the task of training new professional farmers, providing training sites, accommodation, farming experience, ability development and other services. Since 2015, more than 500 training sessions have been carried out, more than 65000 trainees have been received, and the annual income has increased by 6 million yuan. The annual income of homestay households has increased by more than 40000 yuan.

In 2018 and 2019, the cooperative successfully held two sessions of Shandong national fitness games, ten thousand people riding Yiyuan station and Yiyuan mountain bike road race, with more than 8 million hits on the Internet. Through the holding of festivals and competitions, the sales channels of cooperative products have been effectively widened. The average annual sales volume of cooperative has increased by about 20% and the sales volume has increased by about 15%.